Local Primary School is Christmas Choir 2011 as HammersmithLondon goes viral!

By the stroke of midnight on New Year’s Eve it was all over… and the fat lady didn’t even have to sing. The HammersmithLondon Christmas Choir 2011 competition closed on the 31st December, with votes coming in via Facebook and boosted by new QR code technology. These were then counted and verified and the winner announced on the 4th January.

A massive 13,037 votes were cast during the HammersmithLondon Facebook campaign, with a titanic tussle between the carolling juniors of Larmenier RC Primary and their ‘older sister’ school, Sacred Heart High School for Girls spiralling into viral voting… concluding with Larmenier RC Primary clinching the cup with an impressive 6,806 votes cast.


HammersmithLondon will now donate £100 for their music department and £100 for their chosen charity - Great Ormond Street Hospital, as well as giving £100 to the chosen charity of runners-up, Sacred Heart.

“We are so pleased – and the children will be wildly excited!” said Larmenier music teacher, Miss Jo Teverson. “With that many votes cast, it can’t be all parents voting, can it?!”

The competition ran throughout December, with competing choirs taking turns to sing in Lyric Square and King’s Mall Shopping Centre, launched by the whole of the new West London Free School coming down to sing. Another favourite, though barred from competing by their non-competitive charter, were the Chiswick Rock Choir, who had the whole of the King’s Mall rocking on a Christmassy December morning.

“We are just so delighted that our competition caught the imagination of so many young people in the borough in its very first year,” said Patricia Bench, Director of Development for HammersmithLondon, “and we look forward to more opportunities to hear singing in Hammersmith during 2012.”